Patrick W. Diemer needs little introduction; a travel industry veteran that many of you will know personally or will have heard of. We are delighted to welcome Patrick to the TAN team as a Senior Advisor – his experience and knowledge will prove powerful alongside our ambitious growth strategy.
Patrick was CEO at Lufthansa AirPlus where he headed its Global expansion strategy and developed AirPlus into one of the leading commercial card issuers. Earlier he led Visa Germany and was SVP consumer marketing at Commerzbank. Currently Patrick volunteers for VDR, the German Business Travel Association, for which he leads the Task Force ‘restart business travel’.
Patrick comments: “I am delighted to join TAN as Senior Advisor. It is an exciting time for Serviced Apartments and for TAN.”
The serviced apartment sector has remained resilient for the past 18 months. Not only will the sector recover but, as we saw pre-Covid, demand is likely to see the sector grow at a quicker pace than the traditional hotel industry. In 2020, Germany was the second largest Serviced Apartment market in Europe, with serviced apartments located in key cities includinMunich,kfurt, Munich and Berlin.
“Initially, Germany presents an excellent opportunity for expansion and TAN’s high service level and investment in technology will be well received.”
Patrick W. Diemer
Already an established booking agency specializing in extended stay for corporate clients, TAN completed a significant capital raise in 2020 and is on a path of accelerated growth. Technology is key; TAN is implementing tech that will enable corporate clients to engage differently with Serviced Apartments to how they will have done in the past.
Marcos Isaac, CEO The Apartment Network is excited about the future of Serviced Apartments. “With TAN planning its growth in Europe, and with Germany a key market, we are absolutely delighted that Patrick is joining us as Senior Advisor. His knowledge is exceptional, and we look forward to what comes next.”
TAN aspires to change how travel and accommodation buyers use the serviced apartment sector.